Modern Advertising Essentials You Always Wanted to Know
Language: English
Published by Vibrant Publishers, 2025
- Softcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 51.95
Quantity: Over 20 available
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New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9781636514857
- Title
- Modern Advertising Essentials You Always Wanted to Know
- Author
- Isa, Maria
- Publisher
- Vibrant Publishers
- Publication year
- 2025
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1636514855
- ISBN 13
- 9781636514857
- Item weight
- 345 grams
- Series
- Book 47 of 77: Self-Learning Management Series
Learn the psychology, strategy, and modern tools behind effective advertising—from social media marketing to AI-driven campaign success.
Ideal for marketing professionals, brand managers, entrepreneurs, and students looking to build well-rounded advertising expertise, this guide covers both the art and science of modern advertising. It addresses a common challenge: understanding not just what works in advertising, but why—and how to apply those principles across today's rapidly evolving media landscape.
Readers will gain:
- A practical understanding of advertising psychology and how consumer behavior shapes campaign strategy
- Insights into how leading brands use storytelling to build lasting emotional connections with audiences
- Guidance on leveraging AI in advertising, including VR/AR experiences and performance optimization
- Actionable strategies for social media marketing and influencer-driven campaigns
- Frameworks for planning, executing, and measuring advertising campaigns across digital channels
- Real-world case studies illustrating both successful approaches and costly missteps from well-known brands
Part of the Self-Learning Management Series, this book offers a structured, self-paced path to modern advertising fluency, equipping professionals with the strategic knowledge and practical tools to create campaigns that resonate, perform, and deliver results. It also includes downloadable templates and online resources to support hands-on application.
"Synopsis" may belong to another edition of this title.
About the Author
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 5.56 | US$ 5.56 |
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Hardbacks, PaperbacksSeller's business information
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