Paperback. Pub Date: 2023-06 Pages: 223 Language: Chinese Publisher: Tsinghua University Press This book is a textbook on consumer psychology and behavior for applied undergraduate teaching. The book is divided into thirteen chapters. which comprehensively. systematically and in-depth introduces the origin and development of consumer psychology and behavior theory. focusing on absorbing the latest research results in consumer psychology and consumer behavior at home and abroad: each chapter i.

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Title: Modern Consumer Psychology and Behavior (2nd Edition. Applied Characteristic Textbook for Colleges and Universities)/Business Management Series(Chinese Edition)
Language: English
Binding: paperback
Condition: New

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