A Modern Guide to Public Relations: Unveiling the Mystery of PR : Including: Content Marketing, SEO, Social Media & PR Best Practices
Language: English
Published by Veracity Marketing, 2021
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Fine
US$ 7.15
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Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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- Title
- A Modern Guide to Public Relations: Unveiling the Mystery of PR : Including: Content Marketing, SEO, Social Media & PR Best Practices
- Author
- Rosenberg, Amy
- Publisher
- Veracity Marketing
- Publication year
- 2021
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1736514008
- ISBN 13
- 9781736514009
- Item weight
- 0.71 pounds
- Dimensions
- N/A
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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