Modern Management

S. Trevis Certo Samuel C. Certo

ISBN 10: 0131494708 / ISBN 13: 9780131494701

Published by Prentice Hall, 2005

About this Item

Neu -For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management. 621 pp. Englisch.

Seller Inventory # INF1000003150

Bibliographic Details

• Title: Modern Management
• Publisher: Prentice Hall
• Publication Date: 2005
• Language: English
• ISBN 10: 0131494708
• ISBN 13: 9780131494701
• Binding: Softcover
• Condition: Neu

About this title

Synopsis

This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used. Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. For managers at all levels.

From the Publisher

This book provides a clear, concise, current, and thorough approach to teaching the basic skills of business management. Presenting both time- honored issues and contemporary concerns, the text addresses the means for handling both to ensure individual success. It covers traditional management challenges as well as contemporary issues related to people, diversity, quality, ethics, and the global environment.