Modern Market Research A Guide for Business Executives

Max K Adler

Published by Pitman press, Bath, 1956

Language: English

Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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Modern Market Research: A Guide for Business Executives by Max K. Adler. Crosby Lockwood & Son Ltd, 1959 reprint of the 1956 edition. Hardback in original dust jacket. An interesting mid-century work on business analysis, consumer behaviour and market research methods aimed at executives and commercial managers. Jacket shows light wear, rubbing and minor marks. Internally clean and sound. A good example of 1950s business and advertising literature.

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Bibliographic Details

Title: Modern Market Research A Guide for Business Executives
Publisher: Pitman press, Bath
Publication Date: 1956
Language: English
Binding: Hardcover
Printing: 4th Printing
Condition: Very Good
Dust Jacket Condition: Very Good

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