Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World

Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.

Before joining forces with Scott Westcott to launch Turn Two Communications, Peter Panepento ran a successful communications and marketing consulting practice that worked with a diverse array of clients, including The National Center for Family Philanthropy, the Eugene and Agnes Meyer Foundation, the Peer-to-Peer Professional Forum, America's Charities, GuideStar, and The Chronicle of Philanthropy. These clients - and many others - have relied on his knowledge of and connections to the philanthropic sector to advance their goals and reach a wider audience. Before launching the practice, Peter spent more than a decade covering the nonprofit and foundation world at The Chronicle of Philanthropy - first as a contributing writer and later as the editor who managed its online and social media presence, as well as its research and data projects, webinars and new products. He writes and speaks regularly about communications strategy and public relations for nonprofits and foundations and is a contributor to Nonprofit Marketing Guide. Peter is also co-author of the forthcoming book Modern Media Relations for Nonprofits and serves on the board of the Community Foundation of Howard County.

Antionette Kerr is a nonprofit leader, contributing journalist, author, and lover of poetry who has spent over 15 years working as a leader of nonprofit agencies that focus on economic empowerment. Her work has helped bring more than 6 million dollars in local, state, federal and private funds and donations. She began working with the media as a writer for The Lexington Dispatch (a former New York Times publication) at age 16 where she still continues a weekly lifestyle and living column. She studied journalism and African American history at the University of North Carolina at Chapel Hill. Her work to revive The Black Ink: A publication dedicated to revolutionary media earned her the Ernest H. Abernathy Chancellor's Award for Editor of The Best Student Publication. Some highlights in her recent years include founding The Write Folks, LLC being named a Z. Smith Reynolds Sabbatical Award Recipient, a TEDx Penry Street presenter and the inaugural US recipient of the Yale Publishing Course Innovative Leader Scholarship. Antionette served over a decade as the Executive Director of the Lexington Housing Community Development Corporation where she helped bring in over 6 million dollars in private, state and federal funds into her local community. Her latest focus is launching a multimedia publishing company committed to bold hearts, bright minds and storytellers whose experiences will inspire and compel others to grow in their own greatness. Stay tuned for our first publications in Spring 2017.