Modern Methods for Business Research

Book 1 of 14: Quantitative Methodologies

George A. Marcoulides (Ed.)

ISBN 10: 0805830936 ISBN 13: 9780805830934

Published by Lawrence Erlbaum Associates, Publisher, US, 1998

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title

Modern Methods for Business Research

Publisher

Lawrence Erlbaum Associates, Publisher, US

Publication Date

1998

Language

English

ISBN 10

0805830936

ISBN 13

9780805830934

Binding

Paperback

Condition

Very Good

Seller catalogs

Business, Marketing, Management & Real Estate

About this title

Synopsis

This volume introduces the latest popular methods for conducting business research. The goal of each chapter author-a leading authority in a particular subject area-is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics-Measurement, Decision Analysis, and Modeling.

The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.

About the Author

George A. Marcoulides

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