Modernity at Large : Cultural Dimensions of Globalization

Examines the role of imagination in the cultural development of our shrinking world.

The world is growing smaller. Every day we hear this idea expressed and witness its reality in our lives-through the people we meet, the products we buy, the foods we eat, and the movies we watch. In this bold look at the cultural effects of a shrinking world, leading cultural theorist Arjun Appadurai places these challenges and pleasures of contemporary life in a broad global perspective.

Offering a new framework for the cultural study of globalization, Modernity at Large shows how the imagination works as a social force in today's world, providing new resources for identity and energies for creating alternatives to the nation-state, whose era some see as coming to an end. Appadurai examines the current epoch of globalization, which is characterized by the twin forces of mass migration and electronic mediation, and provides fresh ways of looking at popular consumption patterns, debates about multiculturalism, and ethnic violence. He considers the way images-of lifestyles, popular culture, and self-representation-circulate internationally through the media and are often borrowed in surprising (to their originators) and inventive fashions.

Appadurai simultaneously explores and explodes boundaries-between how we imagine the world and how that imagination influences our self-understanding, between social institutions and their effects on the people who participate in them, between nations and peoples that seem to be ever more homogeneous and yet ever more filled with differences. Modernity at Large  offers a path to move beyond traditional oppositions between culture and power, tradition and modernity, global and local, pointing out the vital role imagination plays in our construction of the world of today-and tomorrow.

Arjun Appadurai is director of the Chicago Humanities Institute and Barbara E. and Richard J. Franke Professor of Anthropology, both at the University of Chicago. He is the author of Worship and Conflict under Colonial Rule (1981) and editor of The Social Life of Things (1986).