Modified Frequent Pattern Tree for Mining Negative Association Rules: A Data Mining Techniques for Market Basket Analysis

Balakrishna, Eppakayala; Satyavathi, Nadendla; Rama, B.

ISBN 10: 620497954X / ISBN 13: 9786204979540

Published by LAP LAMBERT Academic Publishing, 2022

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Bibliographic Details

• Title: Modified Frequent Pattern Tree for Mining Negative Association Rules: A Data Mining Techniques for Market Basket Analysis
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2022
• Language: English
• ISBN 10: 620497954X
• ISBN 13: 9786204979540
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Mining of Negative Association Rule is helpful to discover the competent items i.e., one item can be substituted for another items in a database. In decision making, we generally use many advantage factors, and also consider some disadvantage factors, for the intention of less-risk (more-profit). It is necessary to focus on Negative Association Rule mining, because in the super market data analysis, Negative Association Rule Mining identifies whatever the items which are not buying together and also whatever the items which may be used as replacing (substituted or alternative) items for other items. Such kind of analysis is possible through Negative Association Rule Mining. Negative rules specify that the relationship between the present and absent item-sets. Negative Association Rule mining is also important because such types of rules should be considered in decision making for applications include product placement and investment analysis.