Mom Inc.

From designing better baby shoes all the way to producingerotic videos, mompreneurs have been shaking up theworld of business even while working carpool to carpool. Formany women, self-employment is the answer to the challengeof combining work and family, which is why over 900,000 entrepreneursin Canada are women (many of them moms)―it’sone of the fastest growing segments of the Canadian economy.But starting a successful, lasting business isn’t as simple as puttingdown the diaper bag and picking up a briefcase. Drawingon their own experiences as successful mompreneurs and thatof mompreneurs across Canada and the U.S., Amy Ballon andDanielle Botterell cover all the bases:

• Deciding to take the plunge―is mompreneurship the answer?
• Researching your business idea and developing a businessand marketing plan
• Navigating the early stages of planning and financing
• Balancing your business and family in the early stages and asyour business (and child) grows
• Handling surprises and setbacks and managing growth

With informative sidebars and tips from Rebecca Reuber,Canada’s leading expert on entrepreneurship, Mom Inc. is afriendly and hands-on look at the truth about mompreneurshipand the challenges of juggling business and family, and an authoritativeguide on how to start and run a successful business.

AMY BALLON and DANIELLE BOTTERELL are the cofounders of Admiral Road Designs and mothers of five young children. Previously, Amy worked as a strategic management consultant.

AMY BALLON and DANIELLE BOTTERELL are the cofounders of Admiral Road Designs and mothers of five young children. Previously, Amy worked as a strategic management consultant.