Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.

About the Authors:

Ron Ricci is Vice President of Marketing for Cisco Systems.

John Volkmann is Vice President of Strategic Communications at Advanced Micro Devices.

"About this title" may belong to another edition of this title.

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