It's About the Money

Rooted in the American dream, It's About the Money! is the Reverend Jesse Jackson and Congressman Jesse Jackson, Jr.'s program for helping every American become financially independent and self-sufficient. It offers the nuts and bolts of personal finance, including:

Getting out of debt
Preparing a budget
Building wealth through a regular program of saving and investing
Preparing for retirement
Avoiding financial scams
Dealing with major life events, such as sending children to college

The Reverend Jackson and Congressman Jackson believe that the message contained in It's About the Money! is the fourth step in the movement to freedom.The first three (emancipation from slavery, ending legal segregation, securing the right to vote) laid the basis for
the most contemporary stage: access to capital and financial independence. It's About the Money! includes many inspiring stories of people who have learned how to manage their money, save on a regular basis, and plan for the future by building a nest egg. Its message of financial empowerment is one that the Reverend Jackson will focus on and spread across the country in the year 2000: the need for every individual and family to become financially self-reliant. He will have strong support for this message through the African-American church network.

The Reverend Jesse L. Jackson, Sr., worked with Dr. Martin Luther King, Jr., and served as national director of the Southern Christian Leadership Conference's Operation Breadbasket, the economic wing of the SCLC. He ran for president of the United States in 1984 and 1988, and is the founder of The Rainbow/PUSH Coalition's Wall Street Project and LaSalle Project. Congressman Jesse L. Jackson, Jr., represents the second district of Illinois. Prior to entering Congress, he served as the national field director of the National Rainbow Coalition. He has an M.A. in theology from the Chicago Theology Seminary and a J.D. from the University of Illinois.