Money on Your Mind

Discover how your thoughts, emotions, and past experiences shape your money habits―and find your way to financial freedom.

Do you overspend or make impulse purchases you regret later?
Do you never feel like enough money is enough?
Do you hide purchases from your partner?
Do you spend extravagantly on others to win their approval?
Do you resist spending money even on things you know you need?

One of your most important relationships is the one you have with money, yet you may not be aware of the complex web of emotions and past experiences that are really driving your money habits. 

Money on Your Mind helps you unpack these psychological hurdles and start making better financial choices. Through a mix of case studies, client stories, and her expertise in psychotherapy, financial psychotherapist Vicky Reynal reveals how an emotionally absent parent can result in comfort shopping, how bullying in school can lead to overspending, how absorbing a parent’s lack of boundaries can interfere with making rational financial decisions, and much more. Then, she helps you shift those ingrained attitudes and beliefs so you can stop falling into the same old spend-ing traps. You’ll learn to:

• Recognize your spending triggers
• Let go of a scarcity mindset
• Free yourself of spending anxiety
• Take control over your money habits

With a better understanding of the root causes of your money struggles, a more secure financial future is possible.

Vicky Reynal, MBA, is a leading financial psychotherapist who runs her psychotherapy practice from London. She was named a “Change Maker” and recognized with an MAIA award for her significant contributions to improving public understanding of financial well-being and bringing therapeutic perspectives into mainstream financial conversations. She writes a column for The Times and the Sunday Times and has been featured in leading national and international publications, including the Financial Times, The Guardian, The Telegraph and The Daily Mail. With a psychology degree from the University of Pennsylvania, an MBA from London Business School, and multiple postgraduate qualifications in Europe, Vicky brings a global perspective to her work. Having lived and worked in eight countries across three continents, her diverse background is reflected in her international client base. She works with individuals from all financial backgrounds, helping them navigate issues such as succession planning, debt, excessive greed, generosity, spending patterns, money secrets, financial conflict, and more. Through her work, she helps clients decode the emotions underlying their financial behaviors, enabling deeper understanding and lasting change.