Monopolize Your Marketplace: Separate Your Business From The Competition Then Eliminate Them

Harshaw, Richard

ISBN 10: 1930771045 / ISBN 13: 9781930771048

Published by Executive Excellence Pub, 2004

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.1930771045.VG

Bibliographic Details

• Title: Monopolize Your Marketplace: Separate Your Business From The Competition Then Eliminate Them
• Publisher: Executive Excellence Pub
• Publication Date: 2004
• Language: English
• ISBN 10: 1930771045
• ISBN 13: 9781930771048
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Everything You’ve Ever Learned About Marketing And Advertising Is Wrong. Everything You’ve Ever Heard, Everything You’ve Ever Tried, And Everything You’ve Ever Done Is All Wrong! Most people don’t get this simple marketing truth: Marketing’s job is to facilitate the prospects’ decision-making process and cause them to say, "I would have to be an absolute fool to do business with anyone else but you——regardless of price." Start marketing the right way today, and start seeing real results.

About the Author

Rich Harshaw is one of the nation’s leading marketing minds and business leaders. As a missionary at age 19, he learned how to speak Mandarin Chinese. Two years later he started an import-export business in Taiwan and China. He graduated from Brigham Young University with a degree in business and entrepreneurship. In 1994 he founded Marketing Strategies, and over the next several years developed the Monopolize Your Marketplace system. In 2000 he started Y2Marketing, which made the Inc. 500 list of fastest growing privately held companies for three consecutive years (2002 – 2004).

In his professional career, Rich has become one of the nation’s most sought-after marketing consultants and speakers because of his deep understanding of what motivates people to buy. He has written marketing and sales materials for over 1,500 companies in virtually every industry. His articles about marketing, sales, and advertising have appeared in dozens of magazines and newspapers worldwide.

Rich lives near Dallas, Texas, with his wife, Tonia, and six children. He is an active member of his church, and serves as a leader and mentor in the youth program. "My passion is teaching young people how to be successful in school, in their families, financially, spiritually, and in life."