Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization

A hands-on approach to preparing your company for AI-powered digital transformation

In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have―and develop―to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.

Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You’ll also find:

• Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
• Real-world insights from interviews with transformation leaders across industries and organizational layers
• 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization

Perfect for managers, executives, and other business leaders, Monster Transformation offers a practical approach for implementing the world’s newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically Ambitious, Monster Transformation is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.

ARI LIGHTMAN is an internationally recognized expert in digital transformation and technology disruption and a Professor of Digital Media and Marketing at Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

RAFEH MASOOD is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company’s family of brands.

GARY HIRSCH is the book’s artist and illustrator. He is also a speaker, facilitator, and the co-founder of On Your Feet (oyf.com), a pioneer in the field of applied improvisation and an experiential consultant for numerous Fortune 500 companies.