Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization
Lightman, Ari; Masood, Rafeh; Hirsch, Gary
Language: English
Published by Wiley, 2025
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - As new
US$ 14.43
Quantity: 1 available
Add to basketItem description from seller
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1394313705I2N00
- Title
- Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization
- Author
- Lightman, Ari; Masood, Rafeh; Hirsch, Gary
- Publisher
- Wiley
- Publication year
- 2025
- Condition
- As New
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1394313705
- ISBN 13
- 9781394313709
- Item weight
- 1.26 pounds
A hands-on approach to preparing your company for AI-powered digital transformation
In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have―and develop―to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.
Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You’ll also find:
- Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
- Real-world insights from interviews with transformation leaders across industries and organizational layers
- 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization
Perfect for managers, executives, and other business leaders, Monster Transformation offers a practical approach for implementing the world’s newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically Ambitious, Monster Transformation is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.
"Synopsis" may belong to another edition of this title.
About the Author
ARI LIGHTMAN is an internationally recognized expert in digital transformation and technology disruption and a Professor of Digital Media and Marketing at Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.
RAFEH MASOOD is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company’s family of brands.
GARY HIRSCH is the book’s artist and illustrator. He is also a speaker, facilitator, and the co-founder of On Your Feet (oyf.com), a pioneer in the field of applied improvisation and an experiential consultant for numerous Fortune 500 companies.
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Store description
ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.…
Seller's business information
Thrift Books Global, LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks website. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the "Ask
bookseller a question link to contact us" and we'll respond
as soon as possible.
Shipping terms
All domestic Standard shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.
2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.
International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.