The Moral Compass of Public Relations (Routledge Research in Public Relations)
Language: English
Published by Routledge, 2016
Series: Book 8 of 10 - Routledge Research in Public Relations
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
Seller Inventory # ria9781138121546_new
- Title
- The Moral Compass of Public Relations (Routledge Research in Public Relations)
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138121541
- ISBN 13
- 9781138121546
- Item weight
- 588 grams
- Series
- Book 8 of 10: Routledge Research in Public Relations
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
"Synopsis" may belong to another edition of this title.
About the Author
Brigitta R. Brunner, Ph.D., is Professor in the School of Communication & Journalism at Auburn University, USA. Her first edited volume, Creating Citizens: Liberal Arts and Community & Civic Engagement in the Land-grant Tradition, was published in May 2016.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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