Moth to Flame: An Offline Lead Generation Protocol for New Personal Trainers

When you start doing research into how to build a successful personal training business, you will hear over and over again that you need to “master sales skills”. This is 100% true, but that’s usually where the advice ends. What exactly does selling look like as a personal trainer? What exactly do you need to do?

Moth to Flame is an offline and proactive method of picking up clients that puts you in the driver’s seat with more control of your own destiny.

I detail the approach I took to help me build up my client base in just 9 weeks, down to the details of the exact script I used when speaking with potential clients, including my exact opening phrases and responses to potential clients.
Research has shown that around 80% of personal trainers fail within the first year, going into your first year with this protocol will put you miles ahead of the curve.

Having a good strategy is one thing, successfully executing it is another. That’s why in this book I will also discuss the most important factor that will influence your success in implementing this protocol and the different things you can do to get that one thing working in your favour.