Motion graphics — a digital technique that combines the language of traditional graphic design with the creative visual language of film and animation — has become a fast growing area within the practice of graphic design. With the function of storytelling, it evokes a strong emotion and creates a connection between the message and the watcher.

About the Author

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360� magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

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