Explore the exciting process of animated graphic design. The explosive rise of the "entertainment economy" has opened up a world of creative possibilities to design for the screen: whether TV screens, movie screens or computer screens. From the groundbreaking work of MTV, the dark and powerful title treatment of the film Seven, to the experimental, interactive animation of Razorfish Inc., this book looks at the individuals and the work that comprise the best in design for television, film and new media.
Enter the world of motion graphics. This exploding design field has rapidly caught the imagination of designers, advertising art directors, and creative professionals worldwide. In these pages, you'll find the best in the industry: top creatives' thoughts and techniques, project screens and graphics culled from hundreds of competitive reels, and fresh powerful work that makes an impact.
See how state of the art in motion graphic design was involved to solve communication objectives for companies such as Disney, MTV, NBC, ABC, ESPN, and film titles such as Seven, Zero Effect, I shot Andy Warhol and The Big Lebowski.