Motivation of Workers on Microtask Crowdsourcing Platforms

Babak Naderi

ISBN 10: 3319891987 / ISBN 13: 9783319891989

Published by Springer International Publishing, Springer International Publishing, 2019

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker's decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

Seller Inventory # 9783319891989

Bibliographic Details

• Title: Motivation of Workers on Microtask Crowdsourcing Platforms
• Publisher: Springer International Publishing, Springer International Publishing
• Publication Date: 2019
• Language: English
• ISBN 10: 3319891987
• ISBN 13: 9783319891989
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 155H x 8D millimeters 235 millimeters width by 155 millimeters height by 8 millimeters depth
• Weight: 207 grams

About this title

Synopsis

This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker’s decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.