Motivations and Relations in Business Format Franchise Systems

Language: English

Published by GRIN Verlag, GRIN Verlag Okt 2019, 2019

3668964491 / 9783668964495

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This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (postgraduate) from the year 1998 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Auckland (Department of Property), language: English, abstract: This study investigates the required business-related qualifications on the part of prospective franchisees of real estate brokerage services as well as the question why they may prefer to buy a business format franchise over running an independent business based on their own experience, expertise, know-how and skills. As for the franchisor perspective, a major focus was put on the management of potential areas of conflict between power and control along the lifecycle of a franchise relationship.Anecdotal evidence from a convenience sample of three business format franchise systems highlight the importance of intangible indicators for the quality of professional services in customers¿ decision-making with brand as the driving factor for franchisees¿ motivation, whereas training especially prior to opening seems to be less crucial than franchise theory suggests. The possibility to blueprint professional services and real estate brokerage services in particular is limited due to the heterogeneity of properties and local market conditions, for instance. Because of divergent economies of scale especially with regard to information technology resources, network effects also play an important role. Both franchisors and franchisees agreed on the significantly increased efficiency of franchise owners compared to branch managers. No major differences have been found in the terms and conditions of the franchise agreements.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.…

Seller Inventory # 9783668964495

Title
Motivations and Relations in Business Format Franchise Systems
Author
Thilo A. Bäß
Publisher
GRIN Verlag, GRIN Verlag Okt 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3668964491
ISBN 13
9783668964495
Item weight
141 grams
Dimensions
210x148x7 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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