The Mouse That Roared : Disney and the End of Innocence

Giroux, Henry A., Pollock, Grace

ISBN 10: 1442203293 / ISBN 13: 9781442203297

Published by Bloomsbury Publishing USA, 2010

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 51175638-6

Synopsis:

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts.

New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, "Globalizing the Disney Empire" and "Disney, Militarization, and the National Security State After 9/11," which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.

About the Author: Henry A. Giroux holds the Chair for Scholarship in the Public Interest in English and Cultural Studies at McMaster University, Canada. His books include On Critical Pedagogy, 2nd Edition (2020), Race, Politics, and Pandemic Pedagogy (2021), Pedagogy of Resistance (2022), Insurrections (2023), Fascism on Trial (co-authored with Anthony DiMaggio) (2024), Teachers as Intellectuals (2024) and Theory and Resistance In Education (2024), all published by Bloomsbury.

Bibliographic Details

Title: The Mouse That Roared : Disney and the End ...
Publisher: Bloomsbury Publishing USA
Publication Date: 2010
Binding: Soft cover
Condition: Very Good
Edition: 2nd Edition