Moving Beyond the WEIRD: Lessons from an Amazigh Community in Shaping Pluralistic Digital Futures (Medien der Kooperation – Media of Cooperation)

In this open-access book, Sarah Rüller offers a comprehensive exploration of the complexities and nuances of conducting Western digital research in non-Western contexts, focusing on a case study in the High Atlas Mountains of Morocco. The research underscores the importance of addressing the challenges inherent in navigating this intercultural landscape, particularly as Western researchers immersed in ethnographic work. The studies highlight the multifaceted issues surrounding postcolonial frameworks, extractivism, technocapitalism, exploitation, and the evolving paradigms of development and sustainability, and underscores the urgent need for a more pluralistic, site-specific co-design approach. This approach is central to promoting inclusive and just digital futures, mitigating the impact of WEIRD (Western, Educated, Industrialized, Rich, and Democratic) biases, and unraveling the complex interplay of local and rural contexts torn between authenticity and exploitation by information and communication technologies (ICTs). This research delves deeper into a critical analysis of the establishment of a MediaSpace and the different community perspectives on technology access, revealing tensions and contradictions that shape the discourse on development and self-determination.

Sarah Rüller is a postdoctoral researcher at the University of Siegen. With a background in Media and Human Computer Interaction, her work focuses on tech appropriation, social media censorship and content moderation.