Moving into Mass Customization

ISBN 10: 3540436111 / ISBN 13: 9783540436119

Published by Springer, 2002

About this Item

pp. 264.

Seller Inventory # 26354413

Bibliographic Details

• Title: Moving into Mass Customization
• Publisher: Springer
• Publication Date: 2002
• Language: English
• ISBN 10: 3540436111
• ISBN 13: 9783540436119
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

Review

From the reviews:

"This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone who wants to learn, teach or put into practice the concepts of Mass Customization." (Wissenschaftsmanagement, Vol. 12 (2), March/April, 2006)