Title: Multi-Channel Marketing: Maximizing Market Share With an Integrated Marketing Strategy
Publisher: Probus Professional Pub
Publication Date: 1993
Language: English
ISBN 10: 1557385033
ISBN 13: 9781557385031
Binding: Hardcover
Condition: Good

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Provides step-by-step, practical guidelines and proven examples of how integrated marketing moves products and services while simultaneously controlling costs.

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