A Multidisciplinary Approach to Service Encounters

Language: English

Published by Brill Mai 2015, 2015

9004260153 / 9789004260153

Series: Book 27 of 30 - Studies in Pragmatics

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers' communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.

Seller Inventory # 9789004260153

Title
A Multidisciplinary Approach to Service Encounters
Author
Lucía Fernández Amaya
Publisher
Brill Mai 2015
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
9004260153
ISBN 13
9789004260153
Item weight
544 grams
Dimensions
241x163x20 mm
Series
Book 27 of 30: Studies in Pragmatics

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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