Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world's population. A small portion of the world's population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches to Green Creativity, Eco-Innovation, and Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

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Bibliographic Details

Title: Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration
Publisher: IGI Global, US
Publication Date: 2023
Language: English
ISBN 10: 1668463679
ISBN 13: 9781668463673
Binding: Paperback
Condition: New

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Synopsis

"This book focuses on the importance of green creativity, eco-innovation and collaboration to create a more sustainable world. This comprehensive and timely publication aims to be an essential reference source, building on the available literature and joint expertise in the field of management, while providing for further research opportunities in this dynamic field. It is hoped that this text will provide the resources necessary for governments, nonprofit and for-profit organizations, and managers specifically to address sustainability needs in businesses and countries around the world"--

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