The Multigenerational Sales Team

A business's greatest asset is the collective experience of its employees. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.

The Multigenerational Sales Team focuses on the increasing need for sales organizations to more effectively leverage talent from generational groups who think, sell, and buy in vastly different ways. It addresses the challenges that many organizations are facing right now:

How can generations with different perspectives find ways to successfully work together?

How should you recruit, train, and deploy different generations of salespeople to build an effective sales team?

How can sellers identify and address the generational "silent killers" within the sales process?

You will learn how to overcome these obstacles by adjusting internal practices including recruitment, development, and management of salespeople. You will also learn how to improve client-facing activities for better diagnosis and accommodation of buyers' preferences. With The Multigenerational Sales Team as a guide, sales professionals and teams who begin this transformation will learn to leverage each generation's unique strengths to drive improvements in both individual and organizational performance.

Warren Shiver is the founder and managing partner of Symmetrics Group, which is dedicated to driving revenue improvements by transforming sales organizations. He is the coauthor of 7 Steps to Sales Force Transformation and has more than 20 years of sales, management, and consulting experience for firms such as Accenture and OnTarget.


David Szen has more than 25 years of sales, sales management, sales-effectiveness consulting, workshop design, and training experience working for firms such as Cox Target Media and Valpak. As a principal with Symmetrics Group, he trains and coaches sales teams and leaders, and helps to lead overall sales transformations.