The Multilingual Crisis Communication Fix

Miscommunication is one of the most expensive risks in global business. Projects stall, trust collapses, and reputations suffer - not because of bad strategy, but because of words lost in translation, cultural clashes, or silence in the wrong moment. "The Multilingual Crisis Communication Fix" introduces the "MC3 Method" - a practical framework to help leaders and teams spot communication breakdowns, repair them fast, and redesign conversations for lasting impact. With clear tools, real-world case studies, and step-by-step exercises, this book turns communication from a liability into a competitive advantage. Readers will learn how to: * Identify the "Four Horsemen" of breakdown - language, culture, power, and process. * Apply tools like Pause-Reframe-Redirect, Clarification Loops, and the MC3 Compass. * Redesign meetings, systems, and feedback for clarity and inclusion. * Measure communication ROI in terms of time saved, trust built, and risks avoided. Drawing on her background in corporate auditing, multilingual coaching, and transformation training, Ann Desseyn makes complex theory practical, engaging, and immediately useful. If you lead global teams, manage cross-border projects, or face high-stakes conversations, this book will help you build bridges when it matters most.

Ann Desseyn is the founder of Love Gàidhlig Ltd, based in the Outer Hebrides of Scotland. A former corporate auditor with expertise in ISO 9001, Lean Six Sigma, and multilingual project environments, she now coaches global teams and leaders in crisis-proof communication. She is the creator of the MC3 Method for Multilingual Crisis Communication Coaching and has authored multiple works on Scottish Gaelic, West Flemish, and multilingual learning. Her coaching blends corporate discipline with cultural awareness, helping organizations reduce risk, save time, and strengthen trust across borders. Discover more at: www.lovegaelic.com www.anndesseyn.com LinkedIn: www.linkedin.com/in/anndesseyn