The latest revolution in Media - the advent of multimedia and digital communication, heralds a new age. This book looks at what we can actually expect multimedia to deliver, in terms of change and improvement. Editor(s): Steemers, Jeanette. Num Pages: 240 pages, 5 black & white tables. BIC Classification: JFC; JFD; JH; UG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 17. Weight in Grams: 454. . 1999. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Multimedia: A Critical Introduction
Publisher: Routledge
Publication Date: 1999
Language: English
ISBN 10: 0415121507
ISBN 13: 9780415121507
Binding: Hardcover
Condition: New

About this title

Synopsis

Multimedia: A Critical Introduction is a comprehensive guide to the new media form which has resulted from the application of computer technology to existing techniques of broadcasting and telecommunications transmission. The rapid growth of multimedia technologies such as the internet, e-mail and digital television holds the promise of a new 'information age' in which individual tastes are catered for, citizens become better informed, and new wealth is created. But are new media technologies really designed to achieve these utopian aims?
Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address:

* the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry.

*the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by 'new right' governments in the 1980s, which has led to the domination of the media by transnational conglomerates.

* issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet.

* the use of digital technology to create special effects in feature films.

About the Author

Richard Wise is Senior Lecturer in the Department of Media Arts at the University of Luton.

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