Multimedia Making It Work

Expert author experience: Tay Vaughan's work as a multimedia producer with his company, Timestream, Inc., lends incredible insight into real-world projects--blending comprehensive technical material with anecdotal accounts of in-the-trench experiences. Content includes information about the entire process of multimedia from conceptualizing and financing to design, production, and testing--explaining why many universities use this textbook for classroom teaching. CD-ROM includes trial versions of Macromedia's products--arguably the most popular multimedia creation software.

Learn to produce multimedia that takes advantage of the latest Web technologies by using this revised and updated edition of Tay Vaughan's best-seller. Vaughan, a multimedia industry pioneer and an expert at making multimedia work, provides you with a comprehensive, step-by-step guide to creating effective, multimedia from start to finish. You'll learn all about the components and processes, then begin building your own projects from simple boardroom presentations to dynamic corporate CD-ROMs to Web sites that come alive. Widely used at colleges and universities around the world, Multimedia: Making It Work, Fourth Edition, will help you: understand the fundamental building blocks of multimedia including text, images, motion video, sound, and interactivity; learn how to apply multimedia's building blocks to real working situations; get an inside perspective on the multimedia industry's shift from CD-ROMs to Web production; get help and expert tips at every step, from conceptualizing and financing your project, through the final stages of design, production, and testing; learn lessons from the trenches through expert vignettes and compelling First Person stories from the author; PLUS learn to use the hottest multimedia development and authoring tools! The bonus Macromedia CD features cross-platform trial versions of Director, Authorware, Freeland, Dreamweaver, Extreme 3D, SoundEdit, and Fontographer; whether you're a novice or a pro, you can learn how to create show-stopping results when you use this highly respected, best-selling multimedia primer!