Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication)

Kress, Gunther and van Leeuwen, Theo

ISBN 10: 0340608773 / ISBN 13: 9780340608777

Published by Bloomsbury Academic, 2001

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Bibliographic Details

Title: Multimodal Discourse: The Modes and Media of...

Publisher: Bloomsbury Academic

Publication Date: 2001

Binding: Perfect Paperback

Condition: Used; Very Good

About this title

Synopsis:

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

About the Author:

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia