Multimodality : Foundations, Research and Analysis - A Problem-Oriented Introduction

John Bateman

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Language: English

Published by De Gruyter Apr 2017, 2017

3110479427 / 9783110479423

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today's increasingly complex combinations of multimodal artefacts and performances of all kinds. …

Seller Inventory # 9783110479423

Title
Multimodality : Foundations, Research and Analysis - A Problem-Oriented Introduction
Author
John Bateman
Publisher
De Gruyter Apr 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3110479427
ISBN 13
9783110479423
Item weight
730 grams
Dimensions
239x176x23 mm

AHA-BUCH GmbH

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