Multimodality | Foundations, Research and Analysis - A Problem-Oriented Introduction

John Bateman (u. a.)

ISBN 10: 3110479427 / ISBN 13: 9783110479423

Published by De Gruyter, 2017

About this Item

Multimodality | Foundations, Research and Analysis - A Problem-Oriented Introduction | John Bateman (u. a.) | Taschenbuch | Großformatiges Paperback. Klappenbroschur | VIII | Englisch | 2017 | De Gruyter | EAN 9783110479423 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu.

Seller Inventory # 108798067

Bibliographic Details

• Title: Multimodality | Foundations, Research and Analysis - A Problem-Oriented Introduction
• Publisher: De Gruyter
• Publication Date: 2017
• Language: English
• ISBN 10: 3110479427
• ISBN 13: 9783110479423
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 23W x 176H x 239D millimeters 23 millimeters width by 176 millimeters height by 239 millimeters depth
• Weight: 730 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

About the Authors

John A. Bateman und Janina Wildfeuer, Universität Bremen; Tuomo Hiippala, Universität Helsinki, Finnland.

John A. Bateman and Janina Wildfeuer, University of Bremen, Germany; Tuomo Hiippala, University of Helsinki, Finland.