Multinational Companies Business Strategies in Developing Countries : In Pursuit of Poverty Reduction

Language: English

Published by LAP LAMBERT Academic Publishing, 2011

3844309888 / 9783844309881

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Over the last few years the number of MNCs embarking on business opportunities in developing countries has increased. Some are proposing that investments from MNCs can play a part in poverty reduction, but little academic literature exists on business strategies for MNCs in poor markets. MNCs engage in various activities through FDI in developing markets, but traditional business approaches to new markets are no longer adequate. This book examines the characteristics of poverty, explores the promise of FDI and evaluates three new business approaches developed for MNCs entering poor markets. The analysis of the business strategies suggests five pointers for MNCs to help reduce poverty in developing countries. By following the five pointers MNCs can create a competitive advantage and form sustainable businesses that include instead of exclude the poor. The analysis should help shed some light on business opportunities in poor markets, and should be especially useful for professionals in International Business and Strategy fields, or anyone else who may be considering doing business in developing countries.…

Seller Inventory # 9783844309881

Title
Multinational Companies Business Strategies in Developing Countries : In Pursuit of Poverty Reduction
Author
Camilla Ackermann
Publisher
LAP LAMBERT Academic Publishing
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844309888
ISBN 13
9783844309881
Item weight
155 grams
Dimensions
220x150x6 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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