Multinational Cross-Cultural Management : An Integrative Context-Specific Process

Present and potential multinational managers need a concise, modern, practical, and effective guide to dealing with the highly competitive international marketplace of tomorrow. This balanced approach to multinational, cross-cultural management is for large and small companies in a wide range of product and service industries. Actual company experiences are studied to show the common frameworks which are used to manage diversity from the decision making and action viewpoint of the individual manager. Surviving and prospering in the present environment; anticipating and adapting to new situations; generating ideas that manage and exploit change; and leading the creation of change across industries and markets are all dealt with in detail.

Present and potential multinational managers need a concise, modern, practical, and effective guide to dealing with the highly competitive international marketplace of tomorrow. This balanced approach to multinational, cross-cultural management is for large and small companies in a wide range of product and service industries. Actual company experiences are studied to show the common frameworks which are used to manage diversity from the decision making and action viewpoint of the individual manager. Surviving and prospering in the present environment; anticipating and adapting to new situations; generating ideas that manage and exploit change; and leading the creation of change across industries and markets are all dealt with in detail.

ROBERT J. MOCKLER is Professor of Management in the Graduate School of Business at St. John's University, and is Director of the Strategic Management Research Group. Dr. Mockler has written widely on the subject. His published works include thirty-eight books and monographs. He has consulted and conducted training programs in many developing and developed countries.

DOROTHY G. DOLOGITE is Professor of Computer Information Systems in the School of Business at Baruch College, City University of New York. Dr. Dologite has written twelve books and many articles on the subject, and has lectured in Russia, China, and several other countries.