Synopsis
The globalization of companies, the growing importance of emerging markets, the global impact of wars, terrorism, and even disease define the nature of today's business. Developing and making strategic choices are the mainstays of successful decision making in this increasingly complex global environment. And the new fourth edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH delivers all the tools students need to succeed. Pioneering a distinctive strategic approach, the book uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. It covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Equipping students with a broad perspective that's not limited to one nation, the text considers how cultural differences affect strategies and operations, giving readers an appreciation of how social institutions are key to multinational operations. It also includes invaluable coverage of emerging markets--particularly India and China--and special emphasis to small business issues. Extensive sets of models created by the authors offer excellent visual aids, and students have countless opportunities to put chapter concepts into practice through Internet applications, Skill Builder exercises, end-of-chapter cases, and integrated end-of-section cases. In addition, the innovative Electronic Study Tools Web site connects students with chapter outlines, practice quizzes, electronic flash cards, PowerPoint slides, maps, related links, and much more. Relying heavily on intriguing, real-world examples, MULTINATIONAL MANAGEMENT delivers the most current research, data, and presentation available.
About the Author
John Cullen is Professor of Management at Washington State University where he teaches courses on international management, organizational theory, strategic management, and business ethics. He has also taught on the faculties of the University of Nebraska, the University of Rhode Island, Waseda and Keio Universities in Japan (as a Fulbright lecturer), and the Catholic University of Lille in France. He received his Ph.D. from Columbia University. He consults regularly with U.S. and Japanese organizations regarding international strategic alliances and the management of ethical behavior. Professor Cullen is the author or co-author of four books and over 60 journal articles, which have appeared in journals such as Administrative Science Quarterly, Journal of International Business Studies, Academy of Management Journal, Organization Science, Journal of Management, Organizational Studies, Management International Review, Journal of Vocational Behavior, American Journal of Sociology, Organizational Dynamics, and the Journal of World Business. He also has given over 100 presentations at national and regional meetings. His major research interests include the effects of national culture and social institutions on managers and workers, the management of trust and commitment in international strategic alliances, ethical climates in multinational organizations, and the dynamics of organizational structure. Professor Cullen serves or has served on various editorial boards including the Academy of Management Journal and Advances in International Management and reviews for major journals in management and international business.
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