Multinational Pharmaceutical Companies: Principles and Practices

Spilker, Bert and Spilker

ISBN 10: 0781701007 / ISBN 13: 9780781701006

Published by Lippincott Williams and Wilkins, 1994

About this Item

803 Seiten Sprache: Englisch Gewicht in Gramm: 2250.

Seller Inventory # 245861

Bibliographic Details

• Title: Multinational Pharmaceutical Companies: Principles and Practices
• Publisher: Lippincott Williams and Wilkins
• Publication Date: 1994
• Language: English
• ISBN 10: 0781701007
• ISBN 13: 9780781701006
• Binding: Gebundene Ausgabe
• Condition: Sehr gut
• Weight: 2250 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

The updated, revised Second Edition of this book is more than twice the size, twice as enjoyable, and, given today's pharmacopolitical climate, twice as relevant as its predecessor. Enhanced by many more real-world examples, more up-to-date tables and charts, and revamped drawings and schematics, Multinational Pharmaceutical Companies features new, 90s-oriented chapters on costs and pricing, animal research, pharmacopolitics, prescription to over-the-counter conversions, mergers and joint ventures, licensing, patents, biotechnology, and legal issues. An entirely new section on the medical-marketing interface covers corporate issues, organizational and staffing issues, and joint medical and marketing activities, and discusses medical and marketing needs, wants, possibilities, and problems in developing new drugs.