Title: Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Publisher: Taylor & Francis Group
Publication Date: 2002
Language: English
ISBN 10: 0789014750
ISBN 13: 9780789014757
Binding: Soft cover
Condition: Very Good
Weight: 1.878 pounds

About this title

Synopsis

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subjects that traditionally require multiple texts. Designed for use as a textbook for undergraduate and graduate course work, the book fills an educational void in a rapidly growing field. The in-depth text provides you with a thorough understanding of how to lead and manage enterprises that operate within and across national borders.Multinational Strategic Management helps professionals, students, and educators:

acquire and enhance skills in entrepreneurial contingency thinking and action
integrate those skills to creatively handle specific situations
learn more about management processes (and possibly develop new ones)

Ideal for use in support of executive training workshops and as a text in advanced university business programs, Multinational Strategic Management introduces you to all levels of integrative decision-making from the entrepreneurial perspective of the leading multinational firms like General Electric and Intel. Perfect for educational use, the book provides more than the standard textbook descriptions and case studies. It will inspire the kind of creative entrepreneurial thought and action needed to compete in today’s highly competitive global environment.

About the Author

Erdener Kaynak, Robert Mockler, Dorothy G. Dologite

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