Multinationals and Global Consumers: Tension, Potential and Competition (AIB Southeast Asia)

ISBN 10: 1137307285 / ISBN 13: 9781137307286

Published by Palgrave Macmillan, 2013

About this Item

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Bibliographic Details

• Title: Multinationals and Global Consumers: Tension, Potential and Competition (AIB Southeast Asia)
• Publisher: Palgrave Macmillan
• Publication Date: 2013
• Language: English
• ISBN 10: 1137307285
• ISBN 13: 9781137307286
• Binding: hardcover
• Condition: New

About this title

Synopsis

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

About the Author

Shige Makino T. S. Chan Geng Cui Jung-Ho Lai Sheng-Syan Chen Shao-Chi Chang Wiboon Kittilaksanawong Xudong Chen Chaoqun Duan Shengsheng Huang Somboon Saraphat Joseph Aiyeku Lianxi Zhou Bradley R. Barnes Zejian Li Yue Wang Greg Mahony Bilal Rafi Chris Sadleir Lisa C. Wan Maggie Y. Chu Ling Peng Patrick S. Poon Heidi Kreppel Dirk Holtbrügge