Multinationals in a New Era : International Strategy and Management

Language: English

Published by Palgrave Macmillan UK, 2001

033396389X / 9780333963890

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

Seller Inventory # 9780333963890

Title
Multinationals in a New Era : International Strategy and Management
Author
J. Taggart
Publisher
Palgrave Macmillan UK
Publication year
2001
Condition
Neu
Binding
Buch
Language
English
ISBN 10
033396389X
ISBN 13
9780333963890
Item weight
581 grams
Dimensions
241x163x20 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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