Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe

Manea, J.; Pearce, R.

ISBN 10: 1349428744 / ISBN 13: 9781349428748

Published by MacMillan, 2004

About this Item

Print on Demand pp. 198.

Seller Inventory # 385610581

Bibliographic Details

• Title: Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe
• Publisher: MacMillan
• Publication Date: 2004
• Language: English
• ISBN 10: 1349428744
• ISBN 13: 9781349428748
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.

About the Author

JULIA MANEA is a lecturer in International Business at the Manchester School of Management. She obtained her Ph D from the University of Reading. Her research and teaching interests include multinational firms' strategies in emerging markets, subsidiary development and impact on host-countries, transition economies, industrial performance and economic growth.

ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.