Multisensory Packaging : Designing New Product Experiences

Charles Spence

ISBN 10: 3319949764 / ISBN 13: 9783319949765

Published by Springer International Publishing, Springer Nature Switzerland, 2018

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Seller Inventory # 9783319949765

Bibliographic Details

• Title: Multisensory Packaging : Designing New Product Experiences
• Publisher: Springer International Publishing, Springer Nature Switzerland
• Publication Date: 2018
• Language: English
• ISBN 10: 3319949764
• ISBN 13: 9783319949765
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 26D millimeters 216 millimeters width by 153 millimeters height by 26 millimeters depth
• Weight: 623 grams

About this title

Synopsis

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

About the Author

Carlos Velasco is Assistant Professor of Marketing at BI Norwegian Business School, Norway, where he co-founded the Center for Multisensory Marketing. His research focuses on multisensory perception, marketing, and human-computer interaction. He has worked with a number of companies on topics such as multisensory experience design, food and drink, packaging, and branding.

Charles Spence is Professor of Experimental Psychology at the University of Oxford, UK. His research focuses on how a better understanding of the human mind will lead to the better design of multisensory foods, products, interfaces, and environments in the future. Over the last two decades, Charles has consulted for a number of multinational companies advising on various aspects of multisensory design, packaging, and branding.