Multiunit Organization and Multimarket Strategy

Baum, Joel A. C. (Editor)/ Greve, Henrich R. (Editor)

ISBN 10: 0762307218 / ISBN 13: 9780762307210

Published by Emerald Group Pub Ltd, 2001

About this Item

1st edition. 408 pages. 9.00x6.25x1.50 inches. In Stock.

Seller Inventory # x-0762307218

Bibliographic Details

• Title: Multiunit Organization and Multimarket Strategy
• Publisher: Emerald Group Pub Ltd
• Publication Date: 2001
• Language: English
• ISBN 10: 0762307218
• ISBN 13: 9780762307210
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.74 kilograms

About this title

Synopsis

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. This text aims to bring these areas together, discussing such things as: examining how variation in firm capabilities affects the co-ordination of branches and thus their forbearance or transfer of routines; bridging theories of market conduct and internal behaviour to explore how knowledge about markets and competitor behaviour is transferred among organizational units; making a theory of contingent multiunit or single-unit competitive advantage that can account for the coexistence of these organizational forms in many markets; and examining the effects of firm contacts in alliances or technological fields on their competitive behaviours.