For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today’s world of analytics. Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

About the Author

Joseph F. Hair, Jr. is Cleverdon Chair of Business at University of South Alabama, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director of the Entrepreneurship Institute at the E.J. Ourso College of Business, Louisiana State University. He was a United States Steel Foundation Fellow at the University of Florida, Gainesville, where he earned his Ph.D. in Marketing. He has authored over 40 books and has published numerous articles in professional journals. He is a Distinguished Fellow of the Academy of Marketing Sciences, the Society for Marketing Advances, and the Southwestern Marketing Association.

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