Multivariate Data Analysis: United States Edition

Hair, Joseph/ Anderson, Rolph/ Black, Bill/ Babin, Barry

ISBN 10: 0138132631 / ISBN 13: 9780138132637

Published by Prentice Hall, 2009

About this Item

7th edition. 900 pages. 10.25x8.50x1.25 inches. In Stock.

Seller Inventory # 0138132631

Bibliographic Details

• Title: Multivariate Data Analysis: United States Edition
• Publisher: Prentice Hall
• Publication Date: 2009
• Language: English
• ISBN 10: 0138132631
• ISBN 13: 9780138132637
• Binding: Paperback
• Condition: Brand New
• Weight: 1.59 kilograms

About this title

Synopsis

For graduate and upper-level undergraduate marketing research courses.

For over 30 years,  Multivariate Data Analysis  has provided readers with the information they need to understand and apply multivariate data analysis. 

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.

In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

From the Back Cover

KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques
MARKET:  Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.