How Not to Murder Your Jewelry Store: Lessons from 40+ Years in the Jewelry Business

After more than 40 years in the jewelry business, Joe Purnell reveals what actually makes a store succeed and why so many quietly fail. From independent retail to wholesale and multi-store ownership, this book delivers hard-earned lessons from decades inside the industry. This is not theory. it's real-world experience mistakes, setbacks, and the strategies that kept businesses alive through changing markets, economic downturns, and relentiess competition. If you own, manage, or plan to open a jewelry store, this book will help you avoid the costly decisions that destroy otherwise good businesses.