Museum Branding: How to Create and Maintain Image, Loyalty and Support

Wallace, Margot

ISBN 10: 1442263458 / ISBN 13: 9781442263451

Published by Rowman and Littlefield Publishers, 2016

About this Item

340 pages. Text unmarked. Binding is tight, covers and spine fully intact. Slight shelf-wear and bumping to corners. Quantity Available: 1. Shipped Weight: 2-3 Pounds. Category: Business & Law; ISBN: 1442263458. ISBN/EAN: 9781442263451. Inventory No: 031190.

Seller Inventory # 031190

Bibliographic Details

• Title: Museum Branding: How to Create and Maintain Image, Loyalty and Support
• Publisher: Rowman and Littlefield Publishers
• Publication Date: 2016
• Language: English
• ISBN 10: 1442263458
• ISBN 13: 9781442263451
• Binding: Softcover
• Edition: 2nd Edition
• Condition: Fine
• Seller catalogs:
  • Business & Law

About this title

Synopsis

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

About the Author

Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.