Museum Marketization (Discovering the Creative Industries)

ISBN 10: 1138393851 / ISBN 13: 9781138393851

Published by Routledge, 2019

About this Item

Seller Inventory # 394023212

Bibliographic Details

• Title: Museum Marketization (Discovering the Creative Industries)
• Publisher: Routledge
• Publication Date: 2019
• Language: English
• ISBN 10: 1138393851
• ISBN 13: 9781138393851
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.

Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events.

Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

About the Author

Karin M. Ekström is a professor in marketing at University of Borås, Sweden.